Do you want to not be actively participating in day-to-day marketing activities?
Do you want your target market to come to your web site and subscribe to your newsletter?
Do you want qualified buyers to come to your web site, buy your product and download it, all without any involvement from you?
One of the important building blocks of creating passive income streams is to have a web site that can do as much as possible for your web site visitors, before you get involved. For example:
- If someone wants to become your business coaching client, they should be able to fill out a questionnaire with information about their business, their goals, their budget, etc. This way, the client will be pre-qualified online, instead of you spending time on pre-qualification. Pre-qualification is a good process to automate, as answering a questionnaire can be done easily online.
- When someone wants to buy your ebook or special report, have a process that processes their payment, confirms the payment and lets them download the product without your involvement. Again, this will help you save the time getting the payment, processing the payment and delivering the product. This is another great process to automate, as all the tools for accepting payment online and delivering a digital product are readily available.
Remember, people come to your web site for many different reasons. Some want to read your articles. Some need your services. Others want to subscribe to your newsletter. Yet others need to purchase your products. All of these actions require a different online marketing process.
While each process is different, the processes may be easy to set up. Once you formulate what a process needs to do (process payment, deliver product, qualify a potential customer), you will be able to define and implement the process.
Over to you - lets take action! Here are the steps you need to take to put your marketing on autopilot, and have your web site do the majority of your marketing for you:
- Audit your current web site, and all the processes to use to qualify clients, register newsletter subscribers, sell products, deliver products, etc.
- Identify how involved you are in each process from the very beginning of the process, from the middle, not at all. Every process is different. Some will need your involvement at some point (when someone asks for a project quote). Others can be 100% on autopilot (digital product sale and delivery).
- Identify how you can improve each process. Are there ways to add more automation? Is there a way to pre-qualify a client futher?
By putting your marketing processes on autopilot, while still offering your customers your products and services, will give you more time for working with existing clients and creating more passive income streams products. |
