One of the most important pieces of information you need for a successful internet marketing campaign is good website tracking and conversion data. This data can tell you what marketing efforts are working, which are not, and which are working best. Using this data, you can improve your marketing efforts and profitability.
There is a lot of data that you can get on your site visitors, but here are some of the most valuable data values that you should save and track.
1: Referral URL. This variable will tell you what site/page the visitor clicked through to your site from.
2: Entry URL: This will tell you what page of your site the visitor entered on.
3: Conversion Data: This data can tell you if the visitor made a purchase, joined your newsletter, or any other action you want to track.
4: Site footprints: This can tell you where on your site the visitor went, and tell you what pages they visited, and in what order.
Once you have setup software on your site to collect and organize this tracking data, then you need to start analyzing it. This is done most easily and accurately with a larger amount of data. Here are the main things you;ll want to analyze.
1: Referral to conversions. Using your referral url and conversion data, determine what sources of traffic get you the most sales for your investment. You can even use this data to pinpoint specific search engine keywords.
2: Entry url to conversions. Using your entry url and conversion data to determine which landing pages are most effective.
3: Other patterns. Look for other patterns in the data. For example, does most of the visitors that visit a certain page buy product?
Use your website tracking data wisely and you can explode your profitability, just by increasing the efficacy of your marketing efforts.
There are also other forms of tracking software that allow you track other websites, to alert you of changes to content, etc. These can be very useful for tracking competitors sites, blogs, and basically staying on top of changes to other websites! |
