I've been in business almost all my life. I've sold everything from toothpicks dipped in cinnamon syrup (when I was in grade school) to $4,000 information products. And during that time I've picked up quite a few ideas on how to cut down refund rates any Internet marketer can use. I will reveal the biggest one here in this article. Here's what it comes down to: Whether its a physical product or a digital product, if its a crappy product and its not worth what the persons paid, theyre going to refund it. Theyll send it back in the mail or theyll just say, Dont charge my card. Or I want a refund. Refunds are almost always directly proportionate to the value you give. Think about it: Lets say you do a poor job in your sales letter and you make promises you dont deliver. Theyre going to say, The sales letter said this and Im not getting this. I feel like Ive been misled. Theyll refund. On the other hand, if you over deliver and give them more than you told them they were going to get, then theyre extremely happy. They are going to love it. They are going to feel they got MORE Than their money's worth. They are not going to feel they were suckered or ripped off. And really, that's what it comes down to in the end. People just dont want to be ripped off. Especially online, where they don't really know where you live or who to contact if they get screwed over. They want to feel like they got the value that they paid. If you deliver on your product and deliver true value for that customer theyre not going to refund. If you under deliver (and over promise) you might as well not even sell your product. Because even if you did get a sale that wasn't refunded, that person is probably never going to buy from you again. |
