Have you ever had a person not listen to what you are saying because they have a sales script they want to follow? They are trying to sell you something, you tell them you arent interested, yet they keep on going. Pretty annoying isnt it? I bet you never realized that you can have that same affect on people by the way in you present your sales materials. But its true. You can turn off potential customers and clients with your sales letters and emails. Internet marketers especially fall prey to the annoying over selling syndrome. If you are going to setup a website and build a list in hopes of eventually selling thousands of dollars worth of products then you might as well do it right. This is the wrong way: You find a niche or business angle. Setup a website and autoresponder. You find something to give away so that people will be enticed to subscribe. *BAM* You have their email address so you send them sales letter after sales letter..... Hi Friend, Let me tell you about this new product that my friend Jane Doe has just announced. The problem is that when people first subscribe to your list, chances are they don't know you. They don't know what you are about and they probably just subscribed to get some information- information sans a price tag. Instead set your first few autoresponders to send targeted and useful information without any sales pitches. Once you have gotten those few trust-building emails out of them then you can begin to offer sales specials...but not on a daily basis. Provide value first and then you'll see results. You have to give before you can receive. |
