These tips will help to boost your telemarketing sessions and improve your cold calling results..

Physiology or should it be Fizziology!

- If you wear a collar and tie, loosen this off

- Have plenty of water next to you when calling, as drinking cold water keeps your voice fresh and clear

- Sit up straight! Dont slouch over when you are calling as it constricts your diaphragm, this in turn will affect your breathing and how you sound

- If you are about to make what you perceive to be a difficult call stand up and move around. This will change your state and get the blood pumping

- Keep a level head when calling no literally, lift up your chin, it helps to project your voice more clearly Take regular breaks away from the telephone, every 20 minutes or so to walk around as this will reenergise you.

Psychology

- Measuring your results is important, otherwise how will you know if you are improving, or how many calls it will take to close new opportunities? Keep a tick sheet handy next to the telephone to record dial outs and results

- Call somebody you know first as this will warm your voice up and put you in the right mood

- Making qualification and information gathering calls at the start of a session really helps

- Set a clear target for each calling session, either number of calls or number of opportunities generated

- Break down the calls you need to make to hit todays target into several mini sessions of say 15 calls per session

- When you get a YES, and you will get straight back and call the next person as your enthusiasm will come through in your voice

- When you have achieved your target make sure you give yourself a reward

A number of people hate receiving cold calls and this is due to bad practice from a small number of people in the cold calling industry. However, if you approach cold calling professionally, and you can genuinely help the person you are trying to reach, there shouldnt be a problem.

Most people dont like cold calling because they fear rejection. If you would like to find out how we can help you and your team to get more results with less effort and deliver the right proposition to the right person at the right time call us on or fill in our contact form and we will be in touch.

Written by John Bancroft