When it comes to marketing, it's said that if you want to grow your business, you need to think "outside the box". But as you know, "thinking outside the box" isn't always easy.

Here's an example of what I mean. See if you can figure out the best thing to do in this situation.

You're single and successful, busily driving home from work one Friday evening, alone in your car on a somewhat spooky and stormy night.

As you slowly pass by a bus stop, you notice three people waiting for the bus:

One, an old lady who looks as if she is about to die.

Two, an old and dear friend of yours who once saved your life.

And three, the perfect man (or) woman of your dreams.

So here's your dilemma: Which one of these three people one would you choose to offer a ride to, knowing you can only have one passenger in your car.

THINK before you answer.

You could pick up the old lady, because she's about to keel over, and you'd be saving her life.

Or, you could give your friend a lift, because you feel indebted to him forever.

On the other hand, you may never ever be able to find your perfect dream lover again if you pass this person up -- and Lord knows nothing would be worse than a lifetime of regret -- especially over this decision.

What would you do?

Think this through before I give you the "correct" answer.

Ready?

O.K., here it is:

You toss your car keys to your friend who once saved your life, and tell him to take the old lady to the hospital, while you stay behind hanging out at the bus stop with the woman (or man) of your dreams.

Most people would never have answered the question this way, because it's an "Outside The Box" kind of an answer.

The biggest problem most entrepreneurs have, is their inability to look inside their own world, and come up with a similar "Outside The Box" kind of solution, to their own marketing problems.

Yet, outside your box is where all the critical answers to your marketing problems are.

Right? So start thinking TOTALLY Outside The Box, when it comes to your marketing.

Now go sell something,

Craig Garber
www.KingOfCopy.com

P.S. Check out all the prior archives you've been missing, right here at: http://www.kingofcopy.com/tips/tiparchives.html

Craig Garber

If you want to know how to consistently attract a steady stream of fresh new prospects, who are pre-qualified, eager, and excited about buying from you, then Craig Garber -- recognized by his peers as America's Top Direct-Response Copywriter -- can show you exactly how to do this, step-by-step. Garber's written winning promotions across a HUGE variety of industries.

If you're serious about using emotional direct-response copy to increase your sales, then you MUST check out his website.

Garber specializes in dealing with selling products and services that are in the high dollar range, and he has an wealth of knowledge he draws from in crafting his promotions, in addition to his "living on the edge" life-experiences, along with a rock-solid 157 IQ.

This unique combination of "street smarts" and book-smarts allows him to get inside your prospects minds to write compelling, engaging and expressive copy that gets your prospects involved and whipping out their wallets.

Here are just some of the raving reviews, taken from actual client testimonials, about Garber:

?Finally, I found the copywriter I can work with for the rest of my career. He?s extremely thorough and reliable -- the man is his word. When he tells you he?s going to do something for you, it?s going to be done. It?s very refreshing in this candid world full of posers and imposters, all these people acting like they?re the best copywriters, and in reality they?re broke, they?re weak -- just seeing who they can scam next. So if you?re looking for somebody who?s very committed to your success, who delivers HUGE results, and who does whatever it takes to make sure your piece will be a winner, then don?t hesitate to go ahead and get a hold of Craig Garber right now.? - Chet Rowland

?During the two and a half intensive hours of conversation I had with Craig - I learned (and re-learned) more about copy than I have over the last 12 years. For example: Just one idea Craig gave me has increased my net profit by 43%! His grasp of which words move people into action -- is so comprehensive, so damned obvious ("Why didn't I think of that before?") and so easily explained -- that you'll just want to slam down the phone and get re-writing that very instant. I know -- I did! If you need to know more, just e-mail me: peter @ peterthomson.? Peter Thomson